"Are You Looking for Ethical and Moral Ways to Help Your Patients Accept Your High Valued Elective Procedures and Treatments?"

Good morning Doctor, Rajesh Gurule from PMGP - Practice Management And Growth Program here. If you are doing any elective procedures then you already know, how patients act. They sometime ACCEPT the treatment & procedure, but MOST of the times, they don't!

They sometimes ACCEPT the treatment & procedure, but MOST of the times, they don't!

The reasons for NOT going ahead could be anything

They don't understand the procedure or diagnosis
They don't think it's actually needed
They are worried about the costs
They are worried about the inconvenience they have to go through
They want to discuss with someone
They want to wait till it's really necessary

The reason could be anything, but the result is ALWAYS same. You don't get them to say ‘YES’ for that treatment at that time.

Now, this doesn't mean NEVER.
They will be coming back to your practice only ….
ONLY IF

ONLY if

they have received just sufficient information to go to the next stage

ONLY if

they are NOT overwhelmed by all the clinical terminology

ONLY if

They actually UNDERSTOOD why that surgery is needed

ONLY if

All or most of their DOUBTS are cleared

ONLY if

they have no CONFUSION about any aspect

ONLY if

they take EFFECTIVE material with them to take home

ONLY if

they understood the treatment fees

ONLY if

they understood the REAL PRICE OF NOT doing the treatment

ONLY if

NOBODY among them Felt NEGLECTED

ONLY if

the decision maker is CONVINCED

ONLY if

their TRUST in you is INCREASED

ONLY if

AUTHORITY of the Counselor is established for them

ONLY if

The case presentation is done properly

ONLY if

The Counselor goes through ALL 3 STAGES in a proper sequence

ONLY if

All 3 entities – Patient, Practice & Counselor are properly involved & engaged

ONLY if

Counselling is done in a CONTROLLED environment

ONLY if

They are presented in a PROPER sequence

ONLY if

they are involved in the presentation

ONLY if

the counselling is done in a two-way methodology

Pretty BIG IF’S, right?

But all these are valid & ANYONE who has done counseling few times…knows & feels that these are VERY valid points.

Any ONE point among these can STOP your patients
from going ahead;
from saying ‘YES’ to the treatment;
from accepting the presentation.

The solution to this is

CTC - Counseling That Converts

In today's competitive healthcare landscape, merely possessing clinical expertise is not enough. To truly thrive, your practice must excel in patient communication and conversion. That's where CTC - Counseling That Converts comes in. CTC is a meticulously designed program that empowers Indian doctors to transform their patient consultations into powerful conversion opportunities.

It's not just about sharing information; it's about building trust, understanding patient needs, and effectively presenting your expertise to ensure patients confidently choose your recommended treatments.

How it is structured?

Here's how CTC is structured to deliver impactful results: 1. Modular Learning for Practical Application: CTC is divided into concise, digestible modules, each focusing on a critical aspect of patient counseling. This allows you and your staff to learn at your own pace and immediately apply the strategies in your daily practice.

From mastering the art of asking the right questions to understanding the psychology of patient decision-making, each module is packed with actionable insights and proven techniques.

2. Real-World Strategies Tailored to Indian Practices: We understand the unique dynamics of the Indian healthcare system. CTC incorporates strategies that resonate with Indian patients, addressing their specific concerns and cultural nuances.

You'll learn how to build rapport, handle common objections, and effectively communicate the value of your treatments in a way that resonates with your patient demographic.

3. Emphasis on High-Value Treatments and Revenue Growth: CTC focuses on maximizing conversions for high-value treatments, directly impacting your practice's revenue.

You'll learn how to present your expertise and treatment options in a compelling manner, ensuring patients understand the benefits and confidently choose your recommended plans.

4. Practical Tools and Resources: CTC provides you with customizable presentation templates, questionnaires, and other practical tools that you can immediately implement in your practice.

You'll also gain access to proven strategies for using patient testimonials, visual aids, and other engagement techniques to enhance your counseling sessions.

5. Personalized Support and Customization: We understand that every practice is unique. CTC offers options for personalized training and customized presentations to address your specific needs and challenges.

We also provide ongoing support to help you and your staff successfully implement the program's strategies.

In essence, CTC is a comprehensive program that equips you with the skills and strategies to: - Build stronger patient relationships. - Increase patient trust and confidence. - Maximize conversion rates for high-value treatments. - Enhance your practice's revenue and reputation.

It’s a complete program including Videos, PDF Documents, checklists & Quizzes. It’s in E-learning format - means either via computer, Laptop or mobile phone - your counselors can get trained. Detailed videos make it clear to understand the concepts & strategies. PDF Documents helps in getting along with the videos & Quizzes help in checking their comprehension.

Here’s the list of content in this program

CTC - Content Modules

Module 1 - Your Counselling Style

Gain a clear understanding of why your current counseling might be falling short and learn the fundamental shifts needed to dramatically improve your conversion rates.

1. The importance of effective counseling in high-value treatments. 2. Understanding patient psychology and decision-making. 3. Setting the foundation for a successful counseling session.

Module 2 - Important Ethical Considerations

Gain a clear understanding of why your current counseling might be falling short and learn the fundamental shifts needed to dramatically improve your conversion rates.

1. The importance of effective counseling in high-value treatments. 2. Understanding patient psychology and decision-making. 3. Setting the foundation for a successful counseling session.

Module 3 - Counselling is Sales Presentation

Learn how to strategically guide patients toward treatment acceptance by mastering the art of persuasive communication and ethical influence. This module reveals how to shift your mindset from simply informing to effectively inspiring action.

1. Understand why this perspective is essential for practice growth. 2. Learn how to guide patient decisions without manipulation. 3. Master the language and approach that drives treatment acceptance. 4. Discover what truly influences patient decisions.

Module 4 – 3 Entities involved

This module delves into how each entity influences the counseling process and reveals strategies to optimize their interactions for maximum conversion.

The Patient Entity: 1. Understanding patient psychology and decision-making. 2. Identifying patient needs, concerns, and motivations. 3. Building rapport and trust with diverse patient profiles.

The Counselor Entity: 1. Developing effective communication and persuasion skills. 2. Projecting confidence, authority, and empathy. 3. Mastering non-verbal communication and active listening.

The Practice Entity: 1. Creating a positive and supportive counseling environment. 2. Leveraging the practice's reputation and resources. 3. Ensuring seamless patient experiences and follow-up.

Module 5 - 3 Stages in Case Presentation

Learn how to present your treatments as the ideal solution to your patients' problems. This module covers the art of building value, showcasing your expertise, and establishing trust through clear and compelling presentations.

1. Effective presentation techniques. 2. Building value and showcasing expertise. 3. Establishing trust and credibility.

Bonus Modules

Bonus - Involvement Strategies

Discover proven involvement strategies that captivate patients, enhance understanding, and drive treatment acceptance. This module reveals how to move beyond simply telling to actively involving patients in their care journey.

1. Physical Engagement Techniques 2. Active Listening and Questioning: 3. Building rapport and trust

Bonus - Presentation Tools

Discover how to strategically leverage powerful presentation tools to captivate patients, simplify complex information, and drive treatment acceptance. This module unlocks the secrets to creating impactful presentations that resonate and convert.

1. Visual Aids Mastery 2. Interactive Technology 3. Patient-Centric Materials

2 Options to Choose

I have trained more than 100 Doctors & counsellors in doing effective counselling. I cannot reveal the names & numbers but the lowest increase we have observed is 60% & highest ever increase we has been in the range of 100- 250%. Please note this is INCREASE in their previous percentages. E.g. If previously they were getting 20 conversions out of 100, then with 250 increase, they started getting 70-75 conversions. But this is a VERY higher side & happened in just a couple of practices. But getting increase of 100% is very Routine & common after CTC program.