Most of the marketing fails because of taking the easy way out.Let me explain. A good profit generating campaign requires hard work. It demands research, preparation, and lots of thinking about customers; their buying habits and their wants and needs. Most business owners are not ready to put in these efforts. They want to take easy way.Easy way goes something like this -One day, suddenly this business owners or their managers, they think of marketing media, and start working on creatives directly - creatives like graphics or videos or billboards or newspaper ad. Everybody gets excited and focuses so much energy on that good looking creatives as if that's the only thing that matters.The obvious reason for this is they don't know any better and even if they know it they also know that it's going to be hard work to make this campaign work. So they don't want to do that. They are simply not willing to put in the effort required.Now as soon as the creatives are ready, they get those approved based on how good looking everything is.Then marketing starts with lots of money poured in with lots of eagerness and with lots of waiting for inquiries and orders and sales and walk ins and customers marching in.It rarely happens.The inquiries and sales rarely comes in with this approach. Even if they come in they are not profitable at all. Because for Rs 1000 product or service they have spent Rs 1,500 Rs 2000. So sheer economics tells us that these are never going to be profitable marketing campaigns.Now once the allotted money is spent and not enough returns on investment are observed, then everybody's excitement starts going down the drain.And blame game starts. Most of the times the best scapegoat is identified and that is marketing. Suddenly everyone starts blaming marketing.Marketing never works.Marketing never works in my business.This marketing media is not good.This agency is not good.This designer is not good.That creative was not that good.The designs are not good.Customers do not respond to marketing.Market is not good.Market conditions are bad.Market is not responding to any type of marketing.In short, marketing fails.In reality, marketing works . . . when done properly with enough efforts and hard work put in marketing always works.

Most of the marketing fails because of taking the easy way out.

The reason why most marketing fails

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The reason why most marketing fails

The reason why most marketing fails

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