Famous advertiser said in the 1930's that-&nbsp; “I know almost 50% of my money I spend in advertising and Marketing is wasted. The problem is I do not know which 50%"Maybe he didn't know but today we can!With the advent in technology it has become pretty clear that we can actually measure the results and know our numbers.From another perspective what I am saying is -&nbsp;Today - we can target our prospective customer in a much much better way than it was possible in old days.But the sad part is 97% of business owners and marketers are not even aware of this.I am not talking about the complexities of technology involved. I am talking about simple tracking of the enquiry and sales, They don't know from which media, which promo they are getting enquiry or what is their CAC - customer acquisition cost and which is the most effective channel for their business!In a way, they are just like old advertiser who didn't know where his money is going 50% of the time.&nbsp;Today's business owner are probably not knowing where 100% of their marketing money is going.This need to be changed,The bad thing for any business is not getting new enquiries and new customers.The worst thing is spending money for marketing and still not get new enquiries and new customers.This has caused most of the “ well started ” businesses undergo in a short period of time.Some of these lasts a bit longer because they have VCs or angel investors pouring money but eventually they too fold.A business cannot sustain, survive and grow simply by infusing new blood in terms of capital.It has to develop and grow its own ecosystem of generating new blood cells i. e. new customers via effective marketing.What about your business?

Famous advertiser said in the 1930's that-  “I know almost 50% of my money I spend in advertising and Marketing is wasted. The problem is I do not know which 50%"

Is your business on a temporary blood supply?

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Is your business on a temporary blood supply?

Is your business on a temporary blood supply?

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