“Are You a Member of Flat Earth Society - When It Comes
to Running & Managing Your Dental Practice? Are You
Still Using the “16 Year Practice Success Plan”?
OR
Are You One Among Those Dentists Who Wish to Take
“Practice Success Highway” And Achieve Your Goals in
Just a Couple of Years Instead of Waiting For 16 Long
Years?
Dear Doctor,
First let me tell you about Flat Earth Society. There is a
group of thinkers & believers who stubbornly insist that
Earth is flat! They believe in this so strongly & refuses to
accept - even after watching satellite photographs - that
earth is round/spherical.
It doesn’t matter what proof is shown to them, they chose to
ignore it. And by the way, they consists of really intellectual group of people. They have their
opinions about many other things, too. And they are real. You can visit their website at
They are not ready to accept; they are not ready to change; & they chose to live in this illusion
that Earth is flat.
You may be thinking - why Rajesh is telling you about all these people of some society? Be-
cause, in last few years I have met, discussed and got away from many Dentists who meta-
phorically belongs to Flat Earth Society. There are so many things that have changed, but these
Dentists simply refuse to ignore its existence.
For example, here is a list of 17 distinctions between two types of Dentists.
Flat Earth Society Member Dentists New Age Real World Dentists
1 They believe Dentistry should be prac-
ticed & managed the same way as it was
20 - 30 - 40 years ago
They believe that as the things & times
change, practice Management should
change
2 They believe - “We have completed Den-
tal Education, so we are entitled to getting
patients. We just need to start the prac-
tice.”
They understand - We are entitled to
NOTHING. We must work on all aspects
of a successful dental practice to make it
one.
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Flat Earth Society Member Dentists New Age Real World Dentists
3 “If we do the BEST dentistry, then patients
will line up in front of our clinics.”
“Doing best dentistry is only one part of
the success equation. We have to do many
other things to get the patients in the door.”
4 “We must do best dental treatment ONLY &
nothing else for the patients.”
“today’s patients are far more demanding.
So we need to do more things for them
than just providing Dental treatments.”
5 “Marketing is very very bad word.” “Ethical & moral Marketing is good for
Dentists.”
6 “I am Dentist & doing any kind of market-
ing is beneath me.”
“I am a dentist and therefore it is my obli-
gation to use marketing for the benefits of
my patients.”
7 “if I do best Dental treatments, I don’t need
to do marketing.”
“Doing only best treatment does not mean
I don’t have to do any marketing. In fact, if
I am doing best treatments, then through
marketing I must reach maximum patients
so that they can take benefits of my skills.”
8 “All patients are same.” “Each & every patient is different. And
they should be treated that way.”
9 “Patients want the cheapest solution. “patients want value for their money.
When we provide it, they are ready to pay
additional fees & charges.”
10 “Patients want, expect & should get same
things from a Doctor - as they were getting
20 -30 - 40 years ago.”
“Patients are changed. Times have
changed. Today’s patients are more de-
manding they expect good value for money
& they want good service in non-dental ar-
eas, too.”
11 “Other Dentists do marketing . . . Because
their practice is not good and they are not
having any patients.”
“Other dentists do marketing because it is
today’s need. Patients are having multiple
choices. So they must know how I am a
good choice for dental treatments. That’s
why I do marketing.”
12 “if I do marketing, then other dentists will
think less of me & may outcaset me.”
“This is my life. This is my practice. And all I am
doing is helping more & more patients. So it does-
n’t matter what others think about me.
13 “I will follow dental techniques, innovations
& get equipments from other countries like
USA, UK . . . But I will not follow their
marketing & management principles in Den-
tal Practices.”
“I will take all the good things from other
countries like USA & UK in addition to
equipments or techniques. And that in-
cludes management & marketing of dental
principles.”
14 “My practice is different. So practice mar-
keting is not for me.”
“My practice is fundamentally same. So
what is applicable to others, applies to me,
too. ”
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Flat Earth Society Member Dentists New Age Real World Dentists
15 “My patients are different . . So these prac-
tice marketing will not work for me
“Emotionally & psychologically my pa-
tients are same as every one else’s. so their
those need are same,too. So what work for
others, will work for me.”
16 “I must look at what my seniors have done
or are doing and DO THAT ONLY.”
“I respect & learn form my seniors. But I
also understand that they had to start some-
where & they have done many thing s for
the first time. So now it is my responsibil-
ity to take the batten & go on the path my
seniors have shown to me.”
17 “It took average 16 years for my seniors to
become super successful. Si I must go
through all 16 years. And then I shall be-
come successful just like them in my dental
practice.”
“I should learn from my seniors what
works today and strive to achieve my goals
in much faster ways. 16 years is too long
period. I want ot enjoy life much earlier if
it is possible.”
Now, based on this, you will know pretty much which group you belongs to. The main point
for you is - If you are in old school group, then do you want to spend ALL your life in it?
OR
Are you ready to make the necessary changes & start achieving the success you’ve always
dreamt of?
If your answer is “YES - from the depth of your heart - then I have great news for you.
2 ways of Dental Practice Success
Any Dentist can achieve Dental Practice Success by following any of the 2 ways available to
him or her - Slow Lane or Superfast High Way Lane! Let me ex-
plain -
1. Slow Lane Dental Practice
Success System -
As mentioned above, there is a sure-fire way of achieving Dental
Success by using the age-old slow lane way.
On an average, almost every Dentist will achieve success when he follows this slow lane
path. Remember it is very much proven - proven by your seniors in dentistry.
The only problem with path is it takes 16+ years as on average to reach that place and some-
times more. Also, there is NOT a guarantee that you WILL achieve the SAME level of
success.
Slow Lane Dental Practice
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2. Superfast Highway Lane
Dental Practice Success Sys-
tem -
The second way is Superfast Highway Lane.
Being a traveler, you know what is the differ-
ence between a slow road & a superfast high-
way.
Similarly, when you are start your practice journey on this super highway, you achieve your
goals much faster, very easily & you enjoy the journey, too!
You do not need 16 or more years to do the things that you want from your life and your prac-
tice. When you are on this superfast highway, you get all the things in a much easier way.
And one more thing - This journey is proven, effective & faster!
Now for you the million Dollar Question is
Are you ready to wait for
16 longggggggggggggggggggggggg years &
then become a successful Dentist in your city?
OR
You want to take Highway towards Dental Success? And
take this superfast lane & achieve the same success in a
couple of years?
For me, it doesn’t make any difference what you chose. Because there are enough dentists who
are & will participate in the various programs I have for Practice Growth. But for you it will be
a world of difference. . .
It could mean being able to do the things you always wanted to do . . .
It could mean buying the dream home or dream car of yours . . .
It could mean spending few weeks on holidays with your beloved family . . .
And many many more things that only you could list on.
Now here is the “Superfast Highway Lane to Dental Practice Suc-
cess” -
If you are reading this, then I assume that you are interested in achieving the things much
faster than the 16 years benchmark.
Congrats on your decision. It’s good for you.
This highway is superfast but not very risky. In fact not going on via this is always risky.
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Here you will have a proven map, personal guide & a good vehicle to enjoy & complete
your journey to the success. I help you in achieving it through 3 carefully designed ,
proven & very effective Dental Practice Success Programs.
All three programs are powerful and proven. The reason there are 3 programs is this -
How fast you want to achieve the Dental Success and
Your Financial Commitment.
In one program, it is considerable & in the other program it is a bit lower. Still if you cannot
afford to invest in it, then there is 3rd option -too. So let us discuss all these 3 options.
First let me show you the benefits you will be getting when you enroll in these programs -
Additional Benefits of Dental Practice Management & Growth
Program
• How to get your patients to keep sending you a constant stream of money every month
• How to get tons of new referral patients
• Many strategies to effectively manage & run your practice
• Tactics & techniques to grow your practice to it’s real potential
• Less known but very powerful ways to get free advertising in any media
• How to make your patents listen you & respect you
• Getting your patients to follow your advice – willingly & happily
• How to avoid arguments, disagreements with your patients
• Getting paid by patients – promptly & with enthusiasm
• How to make your patients to come to every time
• How to design your ad in yellow pages to get maximum calls
• The only cut practice I recommend – your patients will be very thankful to you for this
• How to get 30 – 100 new patients every month – minimum
• Using your staff to do most of the work – eagerly
• Training your staff in interacting with patients in the proper manner
• How to increase your income – double it & then redouble it in next 12 months
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• How to work less & less hours and still maintain and grow the income
• How to get sufficient time for you & your family
• Delegate – what to delegate & what not to
• How to make your patients to literally drag their friends into your practice
• How to use free report as a tool to attract quality patients
• The secret, hidden desires every patient has & want to get it fulfill ( tap into this & you’ll
own him/her for life.)
• Persuasion – when & how to use it
• How to develop practice management & growth material
• How to get maximum co-operation from other doctors to build & grow your practice – will-
ingly
• Why you must do practice growing activities
• Why you must attract more & more patients into your practice
• Why you must stay in touch with your patients
• How to stay in continuous contact with your patients
• How to make your patients to make you respect more
• How to get a porting of out-of-country patients
How to compete with organized medical facilities like big clinics, hospital chains, specialty &
super specialty hospitals
And many many more things! I possibly cannot list all the things here, you would get form the
Practice Management & Growth Program.
Any one of these strategies could literally be worth thousands every month in
addition to what you are making. Just imagine if you started only a handful of
these tactics work for you. How much more money & how much free time would
that mean to you?
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Quick Questions & Answers
Now before we move on, I’m sure you probably have some questions & concerns. So I am going to an-
swer them here-
Que 1 – “ My practice is driven by word-of-mouth, so all these things are not for me.”
Ans - Yes. A great deal of your practice comes from word-of –mouth & it will continue to. One major fo-
cus of this Practice Management & Growth Program is to generate & help control word-of-mouth and re-
ferrals. There are many strategies & techniques in the system that you’ve never considered before that will
accelerate your current referral sources.
And unless you control word-of-mouth, you have no control over what patients are saying. They
could be talking about a restaurant near your clinic. With this program you will get a true system for refer-
rals & word-of-mouth.
Que 2 – will all of this work for me in my area of the expertise? My patients
& my field is very different.’
Ans - Patients are patients. And they all behave emotionally & psychologically in
the same manner. So it doesn‟t matter what field you are in. these concepts work in
all the fields.
Que – 3 how long before I start seeing results with this program?
Ans - Some techniques you‟ll see immediate results, others will take 2 – 3 weeks.
Within a few months time you will definitely see results.
Que – 4 – how much do these methods & strategies will cost me to imple-
ment?
Ans – the investment will vary from ZERO to few hundred or few thousand rupees.
Of course, we‟ll begin with the strategies that are „no cost or low cost initially. Then
once you star getting results, you can move on to the more expensive elements.
But there‟s lots of strategies given which will cost you very less.
But there‟s one important angle to think about this. You must focus on how
much returns you get from the investment, not how much you spend. So for exam-
ple, you spend 10,000 & you got back 20,000 then you must do it again & again &
again.
Que – 5 are these practice building & managing secrets non-traditional ,
means non- professional?
Ans –Non-traditional – yes
Non professional – no
Almost everyone confuses “professionalism” with “non-traditional”. These are
non-tradition in medical field, maybe. But they are considered very professional &
sophisticated in other fields. Also, these are very legal & ethical practice building
methods.
Que - Will the strategies hurt me or my reputation even in a slightest way?
Ans – The answer is a huge NO. on the contrary, it will enhance your image & your
reputation among your patients and your colleagues, too.
Que – Have you ever worked with any other Doctor in medical field? With
whom?
Ans – Yes. Since last many years, I have been working with hundreds of Doctors &
Dentists in almost all specialties.
I guess I have answered almost all of your questions. If you any additional questions other than
these, then pl let me know.
There are 3 options for you to chose from. So that you could get in the program that fits you 7
best.
1. Dental Practice Success Program - Platinum Level
This is new level introduced. Here you get EVERYTHING listed below in.
Component 1 - Personal Coaching – 3 hr in a month –
You get 3 hrs monthly Coaching sessions for yourself - this is the ONLY program where you per-
sonally get coached by me on various issues that are MUST for super successful Dental Practice.
Component 2 - Staff training - 1.5 hrs in a month
If your staff is not treating your patients in a proper manner, then what’s the use of all these things? It’s very-very
important to train your staff – regularly.
Already you, yourself are training them. I’ll be giving additional inputs on various concepts of proper patient
training in a formal manner.
Component 3 - Consultation for your practice – 2 hr in a month –
We, you & me, need to discuss many issues, concepts & ideas before testing or implementing them. In these 2 hrs
we will be doing that. This is very important part of this PGMP.
We’ll meet every 15 days for 1 full hour to strategize the next plan of action.
Component 4 - 2 practice building campaign each month - at least
Here we’ll start going out. We’ll run at least two campaigns every month. This is where we’ll be getting many
additional new patients in a month. I’ll devise, prepare the campaign. Also, if needed, I shall help you in imple-
mentation.
Component 5 - Practice management Newsletter -
I will buy FULL 12 month’s subscription to this newsletter. Every month you’ll get an issue of this one & only
newsletter devoted completely to growth & management of medical practice. You’ll get 12 issues of this newslet-
ter in next 12 months. Your first complimentary issue is with this letter.
Component 6 - 52 weeks of strategies & tactics –
To help you grow your practice every week you’ll receive 1 strategic secret which will help you in getting all the
above benefits I mentioned above. In a print & ink format you’ll get this dispatched to you.
Normally, even one of these ideas could transform your business completely. Just imagine what will happen with
all 52 explosive ideas?
Component 7 - 52 Email questions answered –
Because of the busy schedule I operate on, many a times I am not available directly on phone to you. So for those
times, I have started email question & answer sessions. Every week you can ask me any question that is bothering
you by email.
Normally within 2 days, I shall answer the question.
Component 8 - Dental Practice Maps –
I told you I will be guiding you all the way. Dental Practice Maps are just one of the innovative
tool that I use in helping Doctors. These are maps- that gives step-by-step instructions for specific
task or strategies. Once you see this, you will fall in love with this.
Component 9 - Dental Practice Boosters –
Every week I send you one SMS on your mobile phone. I call this Dental Practice Boosters. The
purpose of these boosters is just that - to boost your motivation & remoind you about the various
thigns that you need to do in your practice.
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Component 10 - Successful Case Studies –
At any given time I ma working with hundreds of Doctors & Dentists. So I have huge archive of
what worked & what not. Every month I share with you 2 such case studies. This way you also
come to know what other successful Doctors are doing.
Component 11 - Dental Audio Programs –
Every month I record 2 audio programs covering various topics that are related to your success.
Sometimes it is some strategy, sometimes it is about your staff & so on. It’s just like me conduct-
ing very personal seminar program for you. Doctor clients use this in variety of ways.
One Doctor client installed CD player in his car - just so that he could listen to these audio pro-
grams while driving. And he is not alone. Almost 80% of my Doctor clients do the same thing.
You will be receiving 2 such programs every month.
Component 12 - Transcript of Dental Audio Programs –
Some Doctors want to read & learn. For them I provide transcript of the above audio program
every month. That way you can highlight or take notes while reading. It makes implementation
just so much easier.
Component 13 - Special Reports –
Almost every month I keep on publishing either special reports or white papers. As member of
DPMGP Platinum Group, you will receive all those reports -without any additional charges.
So these are all the benefits you get with DPMGP Platinum Level Program.
2. Dental Practice Success Program - Gold Level
In DPMGP Gold Level you get everything listed above - except first 2 components. i.e. you do
not get personal coaching AND you do not get personal staff training sessions. Ite means you get
all Components from Component 3 to Component 13.
All other things are same.
3. Dental Practice Success Program - Silver Level -
In the DPMGP Silver Level, you get all the things from Component 5 to Component 13. No per-
sonal interaction is there with me. But you get 3 special certificates that you can use for 1 visits, 3
phone calls & 1 ad critic.
So these are the details of the various programs that you can use to go on achieving your practice
dreams.
One more time I would like to emphasize that ALL the 3 programs are designed with maxi-
mum care & efforts. The difference is due to the financial commitment and the time you are
having on your hands for improving your practice.
Of course it doesn’t mean that if you go for Platinum level, you will double your practice in the
next month. No. that is not going to happen.
What will happen is - because I am personally involved at Platinum & Gold level, the things
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move much faster & it helps you in implementing the strategies, too.
Ok Rajesh, now I am bit convinced but first tell me about the fees for participating
in these programs.
All right. Here are the details about the same. I will just recap everything for you on the
Component Details DPMGP
Platinum
DPMGP
Gold
DPMGP
Silver
1 Component 1 - Personal Coaching – 3 hr in
a month
2 Component 2 - Staff training - 1.5 hrs in a
month
3 Component 3 - Consultation for your prac-
tice – 2 hr in a month
4 Component 4 - 2 practice building cam-
paign each month - at least
5 Component 5 - Practice management News-
letter
6 Component 6 - 52 weeks of strategies &
tactics
7 Component 7 - 52 Email questions an-
swered
8 Component 8 - Dental Practice Maps
9 Component 9 - Dental Practice Boosters
10 Component 10 - Successful Case Studies
11 Component 11 - Dental Audio Programs
12 Component 12 - Transcript of Dental Audio
Programs
13 Component 13 - Special Reports
Your Investment Rs 2,10,000
for 1 Year di-
vided as
Rs 17,500
per month
Rs 1,05,000
for 1 Year
divided as
Rs 8,750
per month
Rs 45,000
for 1 Year
divided as
Rs 3,750
per month
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table given below.
Your investment
Let’s see what kind of investment is needed for these programs. But before that,
DPMGP Platinum Level = Rs 2,10,000 for 1 year divided in 12 installments of Rs 17,500 per month
DPMGP Gold Level = Rs 1,05,000 for 1 year divided in 12 installments of Rs 8,750 per month
DPMGP Silver Level = Rs 45,000 for 1 year divided in 12 installments of Rs 3,750 per month
I want to make it more ir-resistible for you.
And on top of all this, you also get 100 % Risk Free, money back guarantee!
So, that’s all there is to it. The worst that can happen by participating in the program is you will
come ahead some 12 , 20 or 30,000 rupees. There’s absolute no way you can lose, even if you
want to stop participating in the program at any time.
Bu the truth is that, once you start applying these strategies, you’ll never want your money back.
Because this program deliver results.
So you really don’t want to miss this program. Call me today. Don’t put this off while all the de-
tails are fresh in your mind. Do yourself a favor & call me to receive the DPMGP Welcome Kit.
Here is what will happen next -
1. You sned me SMS with your name & address in it OR You call & tell me to send DPMGP
Welcome Kit to you.
2. We confirm & send the kit to you - You get it absolutely FREE & without any obligation to
join.
3. You receive the kit; you go thr it; you fill up the Confidential Practice Analysis Questionnaire
in it.
4. You call us to tell that you are ready to go ahead.
5. Depending on the DPMGP Level you chose, someone from my office will call you & tell you
how to proceed.
So all you have to do is send your name & Address in SMS to my mobile number - 98225 45922.
100 % Risk Free, Money Back Guarantee
Here’s how it works –
You start working with me. If in any month you are not satisfied
with the results, I will refund your money for that month – if you
want. Not only that, if you want refund for all the previous months we worked
together to grow your practice, then I’ll refund all your money.
I can’t be fairer than this, right?
This money back guarantee is absolute, no loopholes in it. No ifs
& no buts. Either this program works for you or it doesn’t. You are the
sole judge of this.
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Alternately you can call & give your name & number.
Thanks for reading this & have a great practice . . . .
Sincerely yours,
Rajesh B Gurule
The Practice Consultant
P.S. – Think about this – if you only get 2 extra patients with this, you’ll get your investment
many times back. Now imagine if you can bring 10 additional patients, how much that will be
beneficial to you? You’ll be thankful to yourself for such a wise decision.
P.P.S. – Don’t forget to send your SMS to get the FREE DPMGP Welcome Kit worth Rs 2,700/-. But
you have to be among the first 27 Doctors to call me.
P.P.P.S. – Just say – MAYBE for my Unique, Proven & 100 % Guaranteed Practice
building Program & Get these FREE Gifts worth Rs 5,670/-
FREE Gift 1 – Specially Designed Audio Program for my Consulting Doctor Clients only – 10
Audio CDs Worth Rs 2,700/-.
FREE Gift 2 –Your own, personal MP3 player to listen to these audio Programs. So that you
don’t have to carry your CDs with you everywhere. Just plug the earphone in your ears & you
will never have wasted moment in your clinic. Worth Rs 1,500/-.
FREE Gift 3 –My latest released report – “ 27 Secret Practice Management & Growth
Strategies To build Your Practice In Legal, Ethical and Moral Ways” worth Rs 1,470.
Our contact details -
http://www.practice-growth.com
M - 98225 45922
Note - This is in no way any type of attempt to judge or criticize or
comment about your practice or your clinical skills. This is simply sales
material that has been used to make you aware of our services. There is
no intention to offend you or insult you.
If you do not wish to read this or receive any material from us in near
future, then pl let us know. Simply send us SMS or email and we will
stop sending promotional to you. Alternately, you can simply discard &
destroy this material or pass it on to someone who might be interested
in it. Thanks. Rajesh Gurule
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