Counselling That Converts
Counselling That Converts (CTC) is a comprehensive modular program designed to transform your patient consultations into ethical sales presentations for high-value procedures. Available in E-learning format (Videos, PDF Documents, Checklists, Quizzes).
Rajesh Gurule
Language
English
Level
Intermediate
Duration
2.2 hours
What you will learn
1. How to Persuade, Not Just Inform: You will learn to shift your communication from simply narrating procedures (telling) to strategically persuading patients to accept the treatment
2. Conversion Loyalty: You will master the specific tactics needed to sell the patient on both the procedure and the idea of getting that procedure done specifically at your practice, preventing conversions by competitors
3. Preparation that Pre-Sells: You will be able to prepare for a consultation by thoroughly studying the patient (professionally and personally) and using detailed checklists that cause patients to pre-sell the treatment to themselves before the conversation even starts
4. Active Patient Listening: You will develop the rare and fundamental skill of active listening and observation, allowing you to catch important non-verbal cues (gestures and reactions) regarding cost, time, or hesitation
5. Ethical Decision-Making: You will integrate the "Million Dollar Question" into your practice to ensure every treatment recommendation is ethical (asking if you would recommend the same to a close family member), which is the best long-term strategy for reputation and practice growth
6. Objection Mastery: You will learn to view patient objections (like worries about cost) not as rejection, but as simple requests for more information because they do not understand the treatment as well as you do
7. Clarity in Communication: You will master the skill of explaining complex procedures and acronyms at the patient's level, not the doctor’s level, enhancing trust and eliminating confusion
8. Process Control: You will execute the counseling session through three sequential stages (Before, During, After) and follow a detailed presentation sequence (Problem, Agitation, Solution, Confirmation, Commitment) to avoid missing critical conversion steps.
9. Securing the "Yes": You will learn how to ask for confirmation at every stage and confidently proceed with the logistics of booking the appointment and securing fees or a deposit in advance to finalize patient commitment
10. Optimizing the Environment: You will understand how the physical counseling area (including seating, freedom from interruption, and the presence of tools) and the perceived behavior of staff members impact conversion rates, allowing you to optimize the entire practice entity.
Course Description
FAQ
- ₹900 / one time
1 Full Year's 100% Satisfaction Guarantee
This Course Includes
Videos
PDF Transcripts
Checklists
Real Life Examples
Quizzes