'No NonSense' Real World Strategies that Produces Results
You not only get the ReInvent Strategies, but you also get the real life case studies from my own Client's Vault.
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Over the years, I have devised 20 ReInvent Strategies & you will be getting all those that you can start using in your own business almost immediately.
PRICE: Invaluable
THESE STRATEGIES ARE DESIGNED IN SUCH A WAY THAT YOUR TEAM CAN START IMPLEMENTING THEM ALMOST IMMEDIATELY.
I have included everything I know about ReInveting the mature businesses when they get stuck up or plateaued and are not growing.
These are small chapters written in simple, actionable language that is easy to understand & implement
30+ Worksheets that will make it much easier for you & your team. All you have to do is just fill these worksheets.
Detailed explanation of each actionable strategy that helps in ReInventing your business
20 ReInvent Strategies that are proven in my consulting work
since 2001
These are One Page ReInvent Maps that will help you grasp the concepts & strategies in an easy way.
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The fatal "Discount Trap" that silently destroys your net profits**—and the counter-intuitive way to make your price tag look ridiculously cheap by stacking "irresistible value" instead of slashing your prices. Page 44
Why relying on your old, proven marketing strategies will literally bankrupt you today.** Discover the "Double Effort Doctrine" you must adopt to survive in a fast-paced market. Page 39.
The terrifyingly expensive "Slack Adjuster" secret:** How introducing a ridiculously high-priced product (that you rarely ever sell) instantly manipulates customer psychology to make your regular items sell like hotcakes. Page 47
The hidden "Conversion Catalyst" lever that can instantly double your business overnight**—without spending a single extra rupee on lead generation or flashy advertising. Page 49
The brilliant "Paan-Stall Recruitment Masterstroke"** that effortlessly floods your office with top-tier, hardcore sales veterans when expensive newspaper job ads completely fail. Page 17 & 151
Why the comforting belief that "everybody is my customer" guarantees you will sell to nobody**—and the exact "Sniper Approach" needed to effortlessly capture high-tier buyers who never argue about price. Page 79 & 158
The ugly truth about award-winning "Eye Candy" advertising that greedy agencies hide from you**—and why plain, text-heavy, "ugly" Direct Response ads will aggressively blow up your switchboard. Page 95
How a simple 50-paisa handwritten postcard completely bypassed expensive digital clutter** to generate massive sales of ₹20,000 industrial products. Page 133
The radical M.A.D. (Marketing Actions Daily) principle** that forces every single person on your payroll—even your tech and admin staff—to become a profit-generating marketer. Page 65
The "Low-Hanging Fruit" mentality that magnets toxic, non-paying customers to your business.** Plus, the "Dream 100" strategy to magnetically attract the elite clients you actually want. Page 98
How to seamlessly transform a cheap ₹250 transactional service into a ₹25,000 premium protocol** simply by shifting from traditional selling to "educational bundling" and repositioning. Page 140
The sneaky "Customer Share" metric that quietly added ₹3 Crores to a B2B business in 12 months**—without acquiring a single new customer or spending a dime on marketing! Page 184
The "Magic List" psychological weapon** that injects authentic scarcity into your sales pitch, completely eliminates the dreaded "I'll think about it" objection, and slashes your sales cycle time by 15%. Page 17 (Case Studies Vault).
The 3-sentence ironclad policy that utterly destroys a buyer's bargaining power and instantly establishes your brand as an elite, non-negotiable authority. Page 147